Monday 25 May 2009

Typographic Code



Not only foreigners, but also native English speakers sometimes find it hard to pronounce certain words in the English language. We devised a typographic code for phonetics that can help people pronounce things more easily. We added a subtle stick line to the each vowel in order according to the tongue position in the mouth, which included front to back, top to bottom. Complex words from a scientific context were used and tested on an audience to prove the practicality of the code.



To people who are from non-English speaking countries, it is helpful when they do not know how to pronounce certain words.

Thursday 26 February 2009

We need the poo



TIPPING POINT - CONCEPT BRIEF (Nov. 2008)
We found a sewage works company that uses the solid faeces to make energy, and use this information to forecast what the future would be like if we embraced this as an essential way of creating energy. The idea being that each time you do a poo it contributes to your energy supply. Our demonstration of this process helped promote the idea and encouraged people to install our specifically designed toilets to enable them to save their own poo, and in turn save their own energy.

Celebration of Dave Brubeck




CD ALBUM COVER DESIGN - SELF INITIATED (Jan. 2009)
I made an album cover to celebrate Jazz pianist, Dave Brubeck’s 63rd anniversary of his recording debut. To people who spend much time on using computer, laptop is a kind of multimedia player. I wanted the album cover to combined old and new, modern and classic in the same time and space.



Using the vehicle of a laptop to form the CD case, I put the CD description on the screen and made it looked like a movie trailer, and the CD drive of the laptop was used to store the CD. The keyboard was used as Dave Brubeck Quartet’s performance stage so you could feel as if they were playing in front of you.

EAT LOCAL FOOD




RE THINK - CORE CONCEPT
To date 56% of all food products available in our supermarkets have been imported from other countries and we are also exporting 10 billion pounds worth of food. All of this importing and exporting food causes damage to the atmosphere. This is due to the amount of carbon dioxide that is being released for such journeys. We presented this length of distance by making black strings, which stood for CO2 footprint in supermarkets and markets.

Supporting our local farms by purchasing from them would be much more eco-friendly, as well as being beneficial to home countries self-sufficiency. It is designed to encourage shoppers to re-think the types of products they are purchasing.

Luxury Burger Van



ANTI CLIMAX - MOVING IMAGE (Oct. 2008)
We are very used to film sequences building toward a climactic ending or a grand finale. It makes the viewer become more drawn into the narrative before delivering the final blow. This project shows the reverse of this formula and ending with something unexpected. This moving image piece was set in a restaurant scenario and we aimed to make the viewer believe that it was a very expensive restaurant, building tension with quick shots of preparation. The reveal was the character eating outside a humble burger van.

See link for full video:
http://www.youtube.com/watch?v=4JiQlm8Ml_k