RE THINK - CORE CONCEPT
To date 56% of all food products available in our supermarkets have been imported from other countries and we are also exporting 10 billion pounds worth of food. All of this importing and exporting food causes damage to the atmosphere. This is due to the amount of carbon dioxide that is being released for such journeys. We presented this length of distance by making black strings, which stood for CO2 footprint in supermarkets and markets.
Supporting our local farms by purchasing from them would be much more eco-friendly, as well as being beneficial to home countries self-sufficiency. It is designed to encourage shoppers to re-think the types of products they are purchasing.
